Metaverse as a Service: Unlocking New Opportunities for Communications Service Providers

The metaverse has transgressed the realm of science fiction and has instead become a transformative force that permeates all industries, be it real estate, retail, or healthcare. The metaverse evolution thus allows CSPs to take charge and lead this change by enabling the metaverse economy. Adopting Metaverse as a service (MaaS) will open up new revenue streams and further solidify the position of CSPs as essential partners in this digital frontier. This is a key aspect of digital transformation in telecom.

‍

A Future Vision of MaaS in Action

A small real estate company cannot compete with larger rivals that present an immersive virtual tour of their homes. They do not have the internal expertise, whether in VR, payments, or engagement with their customers, to build this metaverse solution themselves. Enter MaaS, offered by a CSP. With this product, the company acquires cutting-edge tools such as virtual reality in telecom hardware, software platforms, and high-speed connectivity. Within months, customers will be able to explore homes virtually, thereby boosting engagement and sales. To the CSP, this service does not only bring in revenue but also fortifies the client relationship. These are prime examples of Metaverse opportunities for CSPs.

These situations, therefore, offer enormous opportunity in MaaS. Given that companies of all sectors are willing to embrace the use of metaverse technology, CSPs have an opportunity to bridge that capability gap.

‍

Why CSPs Are Ideal MaaS Providers

The CSP has a deep technical competencies paired with unmatched capacity to offer seamless connectivity that positions them perfectly in the metaverse setting. Some reasons they can lead MaaS revolution:

1. Connectivity Mastery

The metaverse requires ultra-reliable, low-latency networks, making 5G and fiber connectivity a must. CSPs can provide guaranteed speed and quality of service, ensuring smooth user experiences.

2. Platform Integration Expertise

API-first platforms make it easy for CSPs to integrate metaverse solutions with third-party applications, enabling ecosystem interoperability.

3. Established Billing Relationships

CSPs already bill millions of enterprise and retail customers. They can leverage those capabilities to enable usage-based pricing models for metaverse services, much like network TV or streaming services bundles.

4. Scalable Infrastructure

CSPs have the infrastructure and partnerships to provide end-to-end MaaS solutions, from hardware to immersive content.

‍

Unlocking Revenue Streams: MaaS Use Cases

The metaverse offers an endless possibility for corporations. CSPs can offer MaaS solutions for different industries, such as:

• Entertainment: Virtual stadia, allowing people to watch 3D sports events together

• Finance: Digital bank branches, offering secure metaverse services

• Healthcare: VR tools used in remote diagnostics, mixed-mode clinical trials, virtual therapy

• Construction: The use of digital twins in remote site surveillance and project management

• Retail: Immersive shopping, where avatars try out a product and buy it.

These high-impact areas will allow CSPs to win a massive portion of the metaverse market in the near future. These are all significant Metaverse opportunities for CSPs.

‍

Challenges toward Reaching MaaS

Developing a MaaS strategy for CSPs is not easy. Major challenges include:

• Legacy Systems: The CSP has to come out of traditional BSS/OSS systems and shift to agile, cloud-native architectures to meet the demands of metaverse. This is a key challenge in digital transformation in telecom.

• Lengthy Business Processes: CSPs have to streamline the processes and move toward agile methodologies to shorten the delivery time.

• Change in Mindset: The future requires moving from a product-centric to a platform-driven approach in order to enable "bring your own components" models that empower both partners and customers.

• Device Ecosystem Complexity: The metaverse will need billions of lightweight, ergonomic devices. CSPs must collaborate with device manufacturers to ensure compatibility and performance.

‍

CSPs are in a position where they can either lie low as connectivity providers or come out to embrace their role as enablers of the metaverse revolution. The concept of Metaverse-as-a-Service (MaaS) takes new value creation to the next level and extends the existing synergies across industries. Through MaaS investment, CSPs achieve short-term gains besides assuring long-term sustainability in response to the fast-paced advancement of technologies. They will contribute to the formation of the future metaverse economies as this business develops in the future. It’s important to note that the metaverse is the process of revolutionizing business interactions and service delivery. The issue for CSPs is not if they will be positioned, but how in this rapidly transforming ecosystem. MaaS encompasses connectivity, technology and customer-orientated solutions and provides a coherent framework for them and a vision how they can alter the strategic role of their companies in the field of communications. Through these capabilities and managing such novelties, CSPs will be well poised to be leaders in the metaverse revolution. This is the future of MaaS in telecom.

These services are therefore strategic players in this journey. As customer engagement solution providers, BPOs can help CSPs enhance their analytics-driven insights, process operational scalability, and shift their strategic focus to the creation of new value-added services and seamless integration into the metaverse environment. Understanding this shift is central to One Point One Solutions’ core value proposition: to design these unique solutions that integrate connectivity with customers and empower CSPs. In combination, CSPs and vendors can realize the true value of MaaS, guaranteeing the CSPs will be at the forefront of the metaverse-centric digital world. This involves virtual reality in telecom and other related technologies.

‍