5 Essential Steps for Effective Data Personalization

Data Personalization: Transforming Customer Experiences with 1POINT1

With increase in this competitive market, personalization of data is becoming essential to marketing, sales, and customer service. 1POINT1 understands this, and is committed to assisting businesses in building a connected data ecosystem that sees to data capture, management, and availability, while also enabling personalized experiences at scale. There lies a fine line between personalization and technology; it is not sufficient to just invest in technology to achieve it. Here are five steps 1POINT1 believes should be built into your data personalization strategy.  

‍

1. Develop a Comprehensive Personalization Capability

Besides infrastructure, personalization involves establishing a personalization capability that offers a uniform experience in all customer interactions. This means no discrepancies on any level of personalization that is based on different data sources. For example, to have a seamless ecommerce experience, the subsequent customer service interactions must be synced, so there is no repetition of information input. At 1POINT1, we advocate for developing a personalization strategy that grows with the demands of an evolving customer experience (CX), supported by a team that understands the intricacies of data and processes.  

‍

2. Collaborate with Data Scientists

Data scientists play an important role in data personalization for success. They help to identify the most useful data for each instance of personalization and support enhancing customer experiences (CX). Personalization involves analyzing information on geolocations, demographics, personas, and behavior. The data scientists at 1POINT1 select, process and run the right set of data to save time and provide the maximum possible benefit for clients as well as businesses.

‍

3. Embrace Human-Centric Design

Embedding human-centric design into the interface development is key to ensuring data personalization efforts are in line with wants, expectations, and needs of the customers. This body of work hints at improvements that can be made in CX and service delivery. 1POINT1 seeks to create interfaces that are intuitive to the user and to inspire relevant and timely interactions. Our design principles put human beings at the center of our product development process and help our data engineering teams learn the necessity of the data required to develop real-time scalable solutions while automating services for convenience and value.  

‍

4. Align Personalization with Business Outcomes

Personalization initiatives require a broader scope of detailed changes in both business and technology. The fundamental idea is that at 1point1, the infrastructure, process changes, and technological switches are inclined to offer clear information on how the investment must be laid out. Customer testing and validation are the bedrock of success in continually obtaining optimized results. 1point1 helps to ensure these endeavors yield positive customer experiences and advantageous business outcomes. It also helps define personalization objectives and measures success by ensuring substantial returns on investment for both the brand and the customer.

‍

5. Engage Customers in the Personalization Process

Transparency and credibility are very much important in making use of data for personalization.

Regulations justify varying needs of customers for explicit permission before personal data use, like under GDPR and CCPA. 1POINT1 is driving this transparency by communicating how data is used and stored quite clearly and making the privacy policies easily accessible. Due attention is paid only to necessary data that, along with bringing the customer into the personalization loop, would ensure that trust is being nurtured along with accuracy and adding value to personalization efforts.  

‍

An Operational Mindset for Success

An effective data personalization strategy needs more than just technology. It demands a mindset that is customer-oriented. Cloud platforms, analytics, AI, and APIs provide the cornerstone, but a data-driven, outcome-led, and human-centered approach makes this success possible. 1POINT1 is focused on helping businesses to build this mindset by assuring their personalized customer journeys will elevate the overall experience. Reach out to 1POINT1 today to see how you can integrate data personalization into your customer journeys for more meaningful and memorable experiences.